Proposal: 60-Day Enrollment Infrastructure Build

What We Discovered On The Call

During our conversation with Tasha, we talked about where you are and where you want to go with your transitional housing business.

Right now, you have strong social presence, webinars, and events that generate consistent interest from people who want to get into transitional housing as a business model. You have a proven $25,000 1:1 coaching offer that works well, but it caps you at 4-10 people per quarter. You also have your $97/month My School community, which provides evergreen access.

The gap we identified: There's no middle offer. No cohort-based structure. No clear pipeline that takes someone from discovering you on social or at an event all the way through to paid enrollment. Leads are scattered, follow-up is manual, and you're not capturing the full revenue potential from the attention you're already generating.

The Real Problem

You're stuck in a difficult position:

Your $25,000 1:1 offer is premium and profitable, but it's hard to scale and hard to fulfill. You can only take 4-10 people per quarter, and you're doing most of the work yourself.
Your $97/month School community is evergreen and passive, but $97/month doesn't move the needle on revenue.
There's nothing in the middle.

This means you're either burning yourself out doing intensive 1:1 work, or you're leaving money on the table with low-ticket offerings.

The opportunity isn't to do more 1:1. It's to build a middle offer that:

Lets you serve 100+ people per cohort (instead of 4-10)
Is easier to fulfill than 1:1 (you + your team, not you solo)
Generates real revenue ($240,000+ per cohort) instead of dripping in at $97/month
Launches predictably 4x per year so you know exactly when money comes in
Naturally feeds your best people into your $25,000 premium tier

Your New Offer Architecture

Tier 1: $97/Month My School Community

Your evergreen, low-ticket entry point. Always available. People access content and community at their own pace. This remains your foundational offer.

Tier 2: $2,400 Group Accelerator (The Core Offer)

This is what we're building the infrastructure for. A 6-month cohort-based program where you teach 100+ people the fundamentals of getting into transitional housing, building a strategy, and launching their first deals.

Launched quarterly (4 times per year). You decide on the curriculum structure and delivery based on what works for you. We handle the enrollment pipeline that captures interest and converts it to paid buyers.

Revenue at $2,400:

100 people × $2,400 = $240,000 per cohort
4 cohorts per year = $960,000 annual from this offer alone

Tier 3: $25,000 Premium Group Cohort

For graduates of the $2,400 accelerator who are serious and want intensive, hands-on support. You + your coaching team delivering personalized guidance, deal reviews, strategy sessions, and ongoing accountability.

Still a group setting (not 1:1), launched quarterly. This is your ascension play and where your best students go when they're ready for next-level support.

What We Build

Your Complete Enrollment Infrastructure

We'll build a complete GoHighLevel system that captures, tracks, and enrolls people into your $2,400 accelerator. Here's what's included:

Clean lead and enrollment pipeline (organized by stage and status)
Lead source tracking (webinar, event, social, ad, referral, direct)
Tags and smart lists (so your team can see who needs follow-up)
Automated follow-up sequences (for engaged leads and attendees)
Application or booking flow (qualified application process)
Abandoned checkout recovery (automated sequences to recover lost sales)
Buyer onboarding (first experience after purchase)
Internal team notifications (so nothing falls through the cracks)
Task reminders and dashboards (visibility into what's happening)
Final team training (your team knows how to operate the system)

Important: You'll need a team member, operations person, or virtual assistant to manage the day-to-day execution of this system (monitoring leads, sending follow-ups, moving people through stages, coordinating with your sales team). The infrastructure automates the process, but your team executes it.

What You're Responsible For

We build the enrollment machine. You run the business. Here's what that means:

Curriculum & Content: You create and deliver the 6-month accelerator curriculum in whatever format works for you (recorded modules, live sessions, workbooks, etc.)
Group Calls & Coaching: You host the group calls, deliver the teaching, and provide the expertise. Your coaching team helps with support and community engagement.
Community & Member Experience: Your team monitors the community, answers questions, provides feedback, and creates the day-to-day experience for members.
Traffic & Sales: You drive people to the enrollment page through webinars, events, social media, and conversations. You or your sales team close applications and have enrollment conversations.
Operations Support: You have someone managing the day-to-day pipeline (checking tasks, following up with leads, moving people through stages).

The 60-Day Build

Days 1-15: Onboarding & Discovery

We map out your current sales process, understand your audience, clarify your $2,400 offer, understand your team structure, and plan how the system will work.

Weekly calls with you and your team to ensure we understand exactly what needs to be built.

Days 16-45: Infrastructure Build

We build the complete GoHighLevel system: pipeline, forms, automations, follow-up sequences, onboarding flow, team notifications, and reporting.

Weekly calls continue to review progress, answer questions, and adjust as needed.

Days 46-60: Testing, Training & Launch Prep

We test the entire system end-to-end. Your team gets trained on how to operate it. We make final adjustments. Everything is ready to go live.

Weekly calls finalize any last details and prepare for launch.

Weekly calls throughout the 60 days keep us aligned and ensure your team understands the system as we build it.

Investment

Monthly Investment

$2,497

Per month

6-Month Minimum Commitment = $14,982 total

This covers your complete 60-day infrastructure build, weekly calls with your team throughout, final training, and launch preparation. After day 60, this investment continues for ongoing support, optimization, and system management.

What's Included:

Complete GoHighLevel enrollment system design and build
Weekly team calls throughout the 60 days
Pipeline setup, forms, automations, sequences
Team training and documentation
Final testing and launch preparation
Ongoing optimization and support (month 4-6)

The Math (Why This Works)

Your First Cohort ROI

Your investment in this infrastructure: $14,982 total (6 months at $2,497/month)

Your first $2,400 cohort at 50% capacity (50 people): 50 × $2,400 = $120,000

Your first $2,400 cohort at full capacity (100 people): 100 × $2,400 = $240,000

Your investment pays for itself in the first 1-2 weeks of cohort sales. After that, it's all profit with a system already built and running.

And this repeats 4 times per year. Once the infrastructure is built, you launch the same system quarterly. The machine is already in place.